Almost everything nowadays happens online. People use messaging apps to connect to their loved ones. Kids own tablets that they use to watch video content on YouTube or Netflix. Customers tap on the screen of their smartphones to make purchases. Students can enroll in classes from some of the best universities in the world and about any subject under the sun through Massive Open Online Courses (MOOCs). Patients can seek professional medical advice from their doctor through video calls.
With so much content and possibilities available online, matka trying to capture the attention of consumers is a challenge. And, because of the accessibility and affordability of the internet, numerous brands fight to be noticed. They adopt different strategies and techniques that will set them apart from competitors and, hopefully, gain new clients.
However, what schemes work the best in digital marketing? According to statistics, anything that includes photos.
The Importance of Photos in Digital Marketing
There are very good reasons why you should invest in graphic design for all of your marketing campaigns. Some entrepreneurs make the mistake of cutting corners by hiring outsiders who may not have the right skillset to create compelling images for advertisements. However, business owners should never compromise on the art that goes into marketing materials. They should use a larger portion of their resources toward hiring individuals or groups that have a proven track record to help the visuals of their campaign online.
Here is the proof. Facebook conducted its own study about the topic and found that ads that are photo only outperformed other formats. Over a period of eight days, the social media platform helped an advertiser try three sequencing strategies that include a series of two static ads. The results revealed that photo-only link ad sequence is 75% more likely than control to drive unique traffic into the advertiser’s website. Combining static ads with video ads, meanwhile, increased conversion from visits to sales.
This does not really come as a surprise. People are attracted to images, especially if it evokes emotions. This has been leveraged by marketers since the dawn of time by using images to advertise on newspapers, television commercials, and billboards.
Nearly half of marketers stated in one survey that they consider visual marketing as very important. Another 19% went as far as saying that their strategy is nothing without visual content.
Humans are visual learners. When a person hears a piece of information, they will only retain 10% of it three days later. However, when they see an image, there is a 65% chance that they will remember it three days later.
One study found that, when people follow directions that have both text and illustrations, they perform with excellence. Their output is around 323% better compared to those who emulate instructions from text without illustrations.
When it comes to digital marketing, images are clearly better.
Images Build Credibility and Trust
The images that a brand uses to advertise a product or service may be enough to convince a potential client to push through with a purchase.
Bad photos are unreliable. If the customer does not see the details of the goods, there is no assurance that they will receive exactly what they expect. Brands that use high-quality images are seen as more honest.
Images Tell a Story
There is truth in the old adage that a picture is worth a thousand words. You can use images to tell a compelling story about your brand, your products and services, and your mission to make life better for your consumers.
With a great image, you do not need words. Potential consumers would stop on their tracks to look closer whether they are walking down the streets or scrolling through their social media feed.
Through images, you can communicate a complex idea or emotion as quickly and as effectively as possible. For example, if your target market is young women who want to gain confidence about their appearance, showing them ads featuring confident young women would immediately tell them that you sell products and services that cater to their needs.
Images Can Help Develop Branding
The images you use also express a specific style that a brand is going for. For example, if the brand’s aesthetic is feminine and flirty, images are more likely to capture and communicate that to the audience more than texts. Once consumers see enough images, they will eventually associate the style with the brand.
Imagery is one, if not the, most important strategies that you can use in digital advertising. It is effective and people pay attention to it.
