Award In Internet Marketing
Are you giving your profits away? Is your business online - Do you realize
how valuable an online presence is? It is 24/7 * inexpensive* advertising for
your business. Thousands of buyers could be overlooking your business shopping
cart if you are missing important information on your website.
Effective Branding
Don’t be shy about adding personal stories about your company. The more
personal stories that are connected with your brand, the more reality your brand
becomes. Brands are almost like life: They offer a point of view, hand on hand
relation with your customers, statement of truth and carry a tune. Personal ties
with your brand reflect an opinion about you company. So if you are doing
something nice for the public – let them know about it.
Branding Your Website Business Can Make You or Break You
Branding is psychological. Look what would happen if your the favorite
chewing gum changed its label. Probably won't taste the same right?
Branding your business should not be expensive or hard to do. You want to
make a clear statement about your brand with images, slogans, packaging or
otherwise. You want to use your mark whenever possible. Letterheads, on your
website, outgoing emails, advertising and invoices. Use your image in the left
hand corner when ever possible.
Two kinds of branding: Direct experience and indirect messaging.
Example: Direct experience is emotions directly aim to remind you to buy their a
car. Indirect messaging is remind you to buy their car and remind you to buy a
their brand of tires. When designing your website it is recommended to choose
one or the other type of branding.
By the way. Our brand slogan is "Trust In Business". Our Motto is: Invest
in your business and let it be seen.
The amount of people shopping online is growing and fifty percent of credit
card spending is spent online. Research shows that 75% online buyers do not know
who to trust.
Building Trust with your customer and Marketing Online
If you are selling online then tell your visitor up front what it is you are
selling. Sell to them the same way you want to be sold to. Make it clear that
you are going to charge a price for a service or product. Make it clear on your
home page. Your customers need to trust you to buy your products or services.
You need to realized that YES they do check your return policies. If you have a
money back guarantee on your service or product explain it to them up front.
What about the payments' Remember the best Internet sites provide the
most secure purchase programs available online. Explain what are you doing with
their private information or code of ethics.
Provide them with your contact information and customer service
number.
Try to respond back to your clients in a reasonable amount of time. Companies
with good customer service are rewarded with returning customers and new
customers by word of mouth.
Try to get most of this information to your customer on your home page. Trust
sells and trust is just as important to you as it is to your customers.
Tell them straight out that you are going to reply back to their customer
service questions
Apply for a few business related website awards. Other important issues to
apply to your site:
Purchase an appropriate domain name
Paying for your own domain name and domain name email addresses build trust
and is professional looking. It is easier to trust someone who has evidently
made an investment in his or her business. This also may help you in some search
engine ranking.
Include contact information
Provide phone numbers, hours of
operation (including time zone), and a business mailing address, your
web-masters email address and your business email address.
Keep your content updated
To be current; the content of your site
must be no more than 3 months old. Add the date you last worked the site on your
home page.
Include a family or personal touch Provide an "About Me/Us" page.
Provide the names of the owner, president and provide the reason why you started
your business.
Avoid password or flash screens
If you want to use the option of
flash pages, fancy music, etc., give visitors the option of viewing them. Don't
force them to download any programs.
Limited your affiliate
programs
Remember visitors are at your site to find out about your
service or buy your products.
Cater to everyone
Don’t forget to include tags with your images to
assist those with sight disabilities.
Comply with local laws regarding business practices or state taxes
Comply with all regulations prohibiting discrimination based on race, sex,
religion, nationality, disability, sexual orientation, or age.
Make it quick
Most visitors will not have the patience to wait around much longer than the
reasonable load time and will gladly move on. A site that loads quickly and is
neatly designed, will show that you are a professional business. You can lose up
to 1/3 of your traffic with slow loading pages. How many times did you leave the
Fast Food lane when the wait was over 1 minute?
Link it
Make sure your links are working. Test them at least once a
month.
Spell it right
If you want your site to be as professional as it
can be. Use Spell check.
Don’t be afraid to ask your customers for testimonials. Testimonials
provide a way for your customers to learn about your credibility and
trustiness.
***
About The Author
Resource: Jane Sadowy is the CEO of Award Internet
Marketing, a company that helps businesses promote, attain customers with
powerful networking, website trust issues, affordable web hosting, reviews web
businesses applying for the “Trust In Business” awards and provides search
engine help. For more information on The Award Internet Marketing Elite
Membership services visit Award Internet Marketing Jane Sadowy is Founder of Swaphandmedowns.com
Free Used Fashions as well. She is International Ambassador of New Jersey of
I.V.W.C.C and an Active Member of NJAWBO/NAWBO. © Copyright 2003 - 2005 Jane Sadowy -
All rights reserved. You have permission to publish this article on the Internet
providing it is not altered in any way (including this notice), and all links
are maintained. Violations will be pursued. jane sadowy may be contacted at http://www.awardinternetmarketing.com/ awardinternetmarketing@yahoo.com.
Article reprinted with permission from Award Internet Marketing.com
Web Master Yellow Pages Branding
Home Page/
Affiliate Marketing /
Online business degrees /
edu articles /
Cell Phones /
Blog /
business summit /
Search Engine & Major Directories /
Why link /
Marketing Women /
Health Plans for Business /
Corporation Business services /
Links /
Contact Us /
Privacy Policy /
About This Site /
Membership /
Marketing Education /
Internet Marketing Members /
Target Your Market /
Internet Marketing Tips /
Marketing Class /
brand your business online /
site map
|
