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Branding Article by Jane Sadowy
Optimizating Websites
There is far more to the optimization of your website than you'll find here. The information given here is very basic, but, if you incorporate these elements into your website it will help your rankings in the search engines. For your web based business to be successful on the internet you must appear in the top results returned by the engine's for the product or information that has been searched for by the potential customer or client. If you're serious about your web business making money on the internet, it is essential that you hire a professional to optimize your website.
You start by choosing a domain name and opening an account with a company to host your website. Avoid the cheap or "free" accounts as these tend to be deemed unimportant and are not always indexed by the engines for various reasons. This tutorial begins with the META tags. There are quite a few but the only ones you need concern yourself with for this very basic tutorial are the ones below.
Insert the < before the tags and insert the /> after closing your tags.
Title> "Your title goes here"
The title tag is the most important tag that is used in the optimization process. Use your important keywords for your product only once and use a character length of up to 115 letters. Remember that this tag will be seen in the returned results, so it would be to your advantage if it reads sensibly.
META NAME="description" CONTENT="Your information here">
The description tag is the second most important tag used. Write two or three sentences about your products using your keyword phrases no more than twice. Some search engines will show all your description, others will show a percentage.
META NAME="keywords" CONTENT="Your keywords here">
Only one or two search engines use the keyword tag because it has been abused so much in the past. It is still worth using, so place your keyword phrases in the tag and repeat each phrase no more than three times.
This process should be carried out on all your important pages because all the pages with content related to your products can be an entry page through the search engines. So, use the meta tags with information in the tags relating to the content of that particular page.
The text content on your important pages should contain no less than 250 words relating to your business and products. The search engines only read text and links so use text links for your navigation system. If you would rather use image links do so, but still place your text links somewhere on your main page, or on a sitemap that is linked from your main page.
IMG SRC="http://mail.awardinternetmarketing.com/jump/image.gif" WIDTH="size" HEIGHT="size" ALT="your image information">
The tag above is the image tag that is used with your images. Make sure you use the ALT tag within the image tag and keep the images on your main page to a minimum. The information within the ALT tag should if possible contain your important keywords.
The search engines place some importance on other sites that link to yours. A site that links to your site is viewed as a good vote for your site. So, make the most of optimizing your site by creating a links page and exchange links with websites that have content related to yours, but steer well clear of "link farms". Link farms are websites whose sole purpose is for websites to exchange links.
Finally, submit your site to all the major search engines and directories. If you can submit through paid inclusion do so as this will get your site indexed within a week, free submission can take months. As I've already mentioned these are very basic instructions but if you carry out the above instructions it will help your rankings, in time! For optimum results I can design, build and carry out the optimization needed to drive the targeted visitors to your site for your products or information.
Or, I can optimize your exsisting website. For further information, or a free consultation, I can be contacted through the links below.
Uk Search Engine Optimisation
Uk Website Design-Search Engine Optimization
(C) 2001. Knobblycrab.co.uk. All Rights Reserved. No part of this article may be used on any website without consent.
DUPLICATED CONTENT and GOOGLE - Article of Positioning in Finders
By: Julian Yanover, SEOHome Founder
Pages and until whole sites have been duplicated to improve their positions in Google, increasing the size of his webs, the amount of key words by which they compete and sometimes monopolizing all the positions of front page of results. Until now.
In the last weeks many have been observed webmasters to complain which their positions, by which they had worked as much in obtaining, had disappeared completely. In addition, they noticed that paying attention if the pages were indexed by Google (looking for site:www.midominio.com) the same ones they appeared, but without title nor description.
After much discussion one was that many of those sites webs, apparently penalized, had duplicated pages, duplicated complete sections or until they were webs duplicated of another original Web. That was the common factor between all of them.
Let us begin to try to understand what is a page or a duplicated Web. In little scientific terms, a duplicated page is that that has been copied (or he is very similar) to another one, which can be acceded from a different URL.
Now, we see the reasons for which our Web site could be filtered:
· Our whole Web it is a copy of another Web (as much if it is of your property like not). This can entail the penalty of our whole Web.
· A whole section (with a high number of pages in comparison of the total of the Web) is a copy of another Web (as much if it is of your property like not). This can entail the penalty of our whole Web or that section in individual.
· A page is a copy of another page of another Web (as much if it is of your property like not). This can entail the penalty of that page in individual.
It is necessary to add that it has been observed that a factor to harness the possibilities that Google notices the duplicity is that the similar pages at issue are lodged under the same IP.
But... how it knows to Google what pages are duplicated? How knows what page is the original one to penalize the duplicated one?
The answers are given in the patent that registered in December of 2003, which also shows to us that this was planned already months ago. The same one can be read here (in English). If nonaccounts with time, we summarized this extensive text to you in which Google selects to portions of text of the pages webs and it assigns a "fingerprint to them". If another page has those same fingerprints, then that will be the copy. This also honors that the considered Web as original first would be indexed by Google.
Case of study:
Lamentably, a client of SEO Home underwent this filter. He thought that to add a section of another Web that he has, in the Web that soon was penalized by this, he would be useful for his users, without consulting to us on the methods to prevent possible filters like this. The result was the penalty of all its Web, with the exception of its main page. Scared, it contacted us to ask to us on its situation and, happily, already we had noticed it and prepared a possible solution.
To the being a section that did not only have utility some for the positioning of the Web and was useful for the users, we changed links to accede to the same one to a format in Javascript (you can create one to www.midominio.com so that Google does not follow them and possibly it eliminates those conflicting pages of his listing. Hardly two days after this, those duplicated pages were eliminated of Google and the pages with unique content that also had been affected returned to appear normally.
Final recommendations:
- If it is not absolutely essential, it avoids to duplicate content of another Web.
- If beams, change to their content the mainly possible thing to it to avoid to be considered duplicate.
- Also we recommended to you to lodge it under a different IP.
- If you fall in the filter, it isolates those pages so that they are not indexables, as we commented in the case of study.
Finally, we recommended this tool to you to check the percentage of similarity between two pages . Although it is not too precise, we recommended to maintain a value to you of similarity below 50%.
Copyright © 2004 SEOHome: All Rights Reserved. No part of this article may be used on any website without consent.
Seo Home Page Click Here
Business Solutions and Selling Products or Services
Not making the Sale but your business website has good traffic reviews?
Look over your guarantee. Guarantees are almost a sure way of making a sale. Consumers are leary of making a purchase without a valid purchase guarantee. Would you buy a lawn mower if it did offer you a 30 day guarantee to cut your grass? Not having a guarantee will help you lose a great percentage of potential sales.
Make sure you are Targeting the right audience.
Offer benefits that are not offered any where else.
Shape your offer to be time sensitive. Encourage them to buy today.
State in areas of your sales a direct pitch. Such as "With this offer".
Provide a clear direction on your home page where to order and how to order your service.
Be upfront with your prices and be direct.
Provide a secure merchant shopping cart.
Marketing Tips
Consider your online business as a Used Car Dealership. Expect your visitor to stop by your site just to browse around. Approach your visitor and ask first: What are you interested in buying – How much do you want to spend. Next show them the Auto you know they want to buy. Last of all: Never discuss or offer to them anything you can’t give to them. (In other words don’t sell them a car that they can’t fit in.)
How to handle an irate customer over the phone: First let them explain what they are upset about. Second remain calm. Third you might want to let them know you will personally handle the problem for them on your lunch hour. (Letting them know you are willing to set aside your personal time for them shows that you care that they are irate.)
Never under estimate the importance of a visiting customer. Example: Ten used car salesmen would not wait on a gentleman because he was dressed in rags. Only the eleventh used car salesmen spoke up and said he would gladly wait on the man. In just a half hour that same salesman sold the gentleman a fleet of 200 brand new trucks. Turns out that poorly dressed gentleman owned a million dollar fishing company.
A smiling customer, which is a happy customer, is almost a sure sale.
Your online business should be useful, people friendly and easy to understand. Remember, it's more important to make a sale no matter how many visitors are viewing your site.
"Marketing is a dialogue over time with specific groups of customers, whose needs you understand in depth, and for whom you develop an offer with a different advantage over the offer of your competitors".
* 57% of Internet users search the Web on the average day and are looking for product information (46%) more often than any other activity except email. (Active Media Study, Feb.2000)
The difference between Hits, Pages Views and Unique Visitors:
HITS:
Each of the files that comprise your Web page must be loaded from your Web host's computer server each time someone comes to your Web page. And each file load is a 'hit' so...
Each graphic on your page is a separate file that must be loaded. The HTML code file that is used to create your Web page on your visitors' computers must also be loaded from your host's server. This means: 20 graphics on your Web page, that would represent 21 Hits (20 for the graphic files and 1 for the HTML code file). This means 21 'hits' for each viewer of that one page, not 21 viewers.
Translation: hits are not the way to measure your page or site's popularity.
PAGE VIEWS:
Each time a visitor goes to one of your pages it is counted as a Page View. If the same person leaves that page and comes back a few minutes later, he would be counted as another page view.
If the same person comes back to your page 50 times, it would be counted as 50 Page Views.
Translation: you can't use Page Views to gather information on how many visitors are coming to your Web site.
UNIQUE VISITORS:
When a visitor comes to your home page, they are considered a Unique Visitor to that page. If they leave your home page and then return to your home page a few minutes later, they are not considered a new visitor, they are not counted again.
*However, if they leave for 2-3 hours, and come back again, they will be counted as another Unique Visitor.*
This is the most accurate representation as to how many visitors you are getting to your Web site (and the individual pages on your site).
Translation: make sure your webmaster, host or other service is providing you with information on Unique Visitors for the best information on numbers of visitors to your site.
Important Marketing Tip
Before you allocate time and funds in marketing, be sure to take the time to research your market.
Before you plunge in, set goals for you and your business... Not only will this act as an outline of tasks to perform, but you can measure your success.
(This information is provided to you by some of our A.I.M "Trust In Business" Members.) See more about marketing in our discussion board.
Award Internet Marketing Message Board
Doing business online is more important than you can imagine. Today, nearly every home and office has a computer. Daily, searching online for product information, comparison-shopping, and driving directions is very common. Customers who are familiar with a Web site will often go directly to your site to locate your telephone number, email address, or contact form.
This is twenty-four hours and seven days a week Smart *low-cost advertising* for your business.
Starting an Online Business
Take into account that you will need a business plan, who will build your site, who will host your site, who will process your secured merchant account, how you will get your order, a little web design know how and fulfillment information into your accounting system.
Knowing the basic of all the above should start your business on the right road. Keep in mind you will be busy with customer service issues as well. Shop around for prices before signing any contracts with vendors before making final payments. Look over our Award Internet Marketing Members sites. Some are offering great prices on web designing and marketing advise for your business.
Until a small business makes a slight profit keep in mind that a new business is a 'no profit business'. Such as: I wouldn't give up my day job until I could rely on my profit from my new small business.
Try to do get involved with other groups such as our small business community center to network with other business.
Don't forget to pack your lunch everyday and watch your spending.
Search Engines do help promote your web business. Don't forget to add Meta and Title Tags to your HTML codes to help categorize your site. Some search engines charge a fee to submit your site. Google is free and now is offering Froogle. A search engine designed to help merchants with online catalogs. The launch of this new beta site called Froogle, targets stores that sell goods or services and tries to take you to the correct purchase page. www.froogle.com
The best way to promote your business - Start promoting it yourself. Exchange text description links with other websites in your subject but not competing against your online business. Work on your title, description, keywords and meta tags. Submit to major search engines.
Look over your guarantee. Guarantees are almost a sure way of making a sale. Consumers are leary of making a purchase without a valid purchase guarantee. Would you buy a lawn mower if it did offer you a 30 day guarantee to cut your grass? Not having a guarantee will help you lose a great percentage of potential sales.
Make sure you are Targeting the right audience.
Offer benefits that are not offered any where else.
Shape your offer to be time sensitive. Encourage them to buy today.
State in areas of your sales a direct pitch. Such as "With this offer".
Provide a clear direction on your home page where to order and how to order your service.
Be upfront with your prices and be direct.
Provide a secure merchant shopping cart.
Learning Center for Small Business
Starting an Online Business
Knowing the basic of all the above should start your business on the right road. Keep in mind you will be busy with customer service issues as well. Shop around for prices before signing any contracts with vendors before making final payments. Look over our Award Internet Marketing Members sites. Some are offering great prices on web designing and marketing advise for your business.
Until a small business makes a slight profit keep in mind that a new business is a 'no profit business'.
Try to do get involved with other groups such as our small business community center to network with other business.
Search Engines do help promote your web business. Don't forget to add Meta and Title Tags to your HTML codes to help categorize your site. Some search engines charge a fee to submit your site.
Practice Designing your own business home page. The best way to promote your business - Start promoting it yourself. Exchange text description links with other websites in your subject but not competing against your online business. Work on your title, description, keywords and meta tags. Submit to major search engines.
Submitting Your Business Website To Search Engines
Search Engine Spiders
Ever wondered what a search engine spider may see when visiting one of your pages: Searchwho.com
Free Email Programs
Brief Website Design and HTML Tutorial
How To Build A Webpage. HTML Codes. The Fundamentals Of Website Design Visit KnobblyCrab Web Design
W3C HTML Validation Service; a free service that checks documents like HTML and XHTML for conformance to W3C Recommendations and other standards. Validate by URI.
The CUI is a pioneer in computer science in Switzerland, in fact as of 1973, the first diplomas in computer science were awarded./W3 Search Engines. This documents collects some of the most useful search engines available on the WWW.
Search Engine - Directory - JoeAnt.com
Free Search Engines Submit below:
Google Submit Your Url
MSN
Alta Vista Submit Your Url
Wise nut
Paid submission:All the web
Direct hit
Sympatico.ca
Open Directory Submit Your Url/AOL Search
Submit Your Url/Big Hits.com
Search Engine Guide CANADA
Open Here.com
Lycos Insite Select
How we promote our website; we recommend:GetHits.com Website Promotion
SWCreations Jewelry and Net Shopping Central -
Innovative Beaded Jewelry Designs, Pens, Letter Openers, and Bookmarks. Also visit Net Shopping Central, your #1 Arts and Crafts Source. Add your URL today.
1000websitetools.com
Net Resources FREE
Really Big Submit Resource
The new Google Toolbar increases your ability to find information from anywhere on the web and takes only seconds to install.
Download Google Tool Bar
Submit your site to the Search Engines
for Free:
Family Friendly Sites TM
Scrub The Web
An Interactive Tutorial for Beginners
Award Internet Marketing - Best Online Business Education Resource
Free Web Hosting
You may want to make a family web page, upload your wedding photo's, make a job resume or a home business web page. 'Teach Aim' is our goal to provide more for you and your family. Add your website to our community board and share your interest or news about your online business.
Sign Up Here to get a new free website builder at Swaphandmedowns.com
Easy Sign In Here if you already have a website here:
www.yourname.teachaim.com is free with pop up adds or for $1.99 a month without pop up ads. Can't beat that price. Wedding sites, family photo sites, business sites, resume websites and more. Sign up today.
Sign Up Here to get a new free website builder at Award Internet Marketing
Easily sign up or sign in Above. You may also sign up or sign in at www.awardinternetmarketing.com Only family friendly and/or legitimate business websites will be considered. All abuse of our community membership will be reported. Please read the policy and bookmark this site so you can sign in easily. Remember to write down your sign in name and password. By using this service you agree not to hold Award Internet Marketing responsible for anything. We are providing this service for your convenience.
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Take the time to use this marketing site. Read the information, meet others on the business community message boards, and begin to enjoy your business.
Explore our site and learn more about:
Award Internet Marketing “Trust In Business”
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