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Marketing
Award Marketing Internet EducationSmall Business - Home Business Resource - Award Internet Marketing Website Service - Marketing Tips
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Who do you want to read your e-zine or newsletters: Current customers, visitors to your site who have not yet purchased from you (potential customers), anyone who might be interested in your service or product. Newsletters are an important part in promoting and marketing your business.
Global and Regional Marketing Opportunities Offered by the World Wide Web
Internet marketing is not as difficult as it sounds. You don't have to be an "expert" with a university degree. Read targeted Internet marketing articles and Market your business yourself. Take time to read and learn more.
Whether you're business is direct marketing or you're a supplier marketing your goods and services to the public, the World Wide Web can help you market your business. If you own an outside business and are not on the live web - now is the time to think about who is getting your business. Those on the web who offer direct information about their service or products to the public are most likely getting your extra sales.
First you need to find resources in your business category
These are some Free Marketing Resources:
Press Releases
Networking with other business owners
Breaking the Language and Money Barrier
Discussion Boards
Learn About Your Global Market
Market Your Home Page
Business Cards Importance
Linking to Other Web Sites
Submitting your site to search engines and directories
Press releases and news announcements should be an integral part of any company's marketing communications efforts. Whether you are announcing a new product or service, or introducing a new concept, a press release can have a significant impact on a company's most precious brand and its reputation.
Sometimes news reporters search for keywords in search engines for data to write stories. Your press release links and keywords could very well bring them to your email box with a subject line saying: I like to interview you about your business.
Free Press Release Sites: Submitting here does not guarantee your press release will be posted, however, if it is timely and business, Ecommerce or computer related, they will seriously consider it. Once your press release has been accepted add the links to your press release page on your site. This will add great creditability to your keyword ranking and to your business. Potential buyers do read your policies and press releases.
Click 2 News Sites.com
Press Release - Web PR Web
Press Box UK
Dime Co.
Contact your local Newspaper for submitting your business press release.
Gebbie Press publishes the All-In-One media directory, listing all USA TV, radio,
magazines, and newspapers. Look on sidebar at this site for Media. Here you can locate direct web pages to contact editors to send your press release by email or fax. Gebbie Press
The two primary benefits of positioning your press release in the search engines are:
1. Your news will be available to news reporter, news producers and consumers long after the initial release.
2. Link your press release back to your site so search engines pick up your keywords. Making the most value of a press release that you already have makes good business sense.
Tip: Writing your own press release about you business is not that hard to do. Most of your press release information is most likely on your home page or about us page. Try to write your press release with some unique content. Such as: Why your business is different than other business in your same category. Mention your upcoming events.
Networking with other business owners:
Locate your local chambers of commerce and apply. These chambers are great way to meet other business owners and pass out your business cards. (Most Chambers charge a fee but consider it well worth the effort) There are also online Chamber of Commerce available to promote your site such as: IVWCC chamber for women owned business or you may want to search the web here to locate a global chamber of commerce: Chamber.com Search The official site of the Chamber of Commerce Association Enroll and request fee amount to join by Phone with a Chamber Representative 1 (800) 880-6865 Monday-Friday 9:00AM to 5:00PM Eastern Standard Time.
Locate your local business associations. Apply to these too. Another great way to promote your business to other business owners. Again fees may apply.
Providing you with some feedbacks and networking can always help your business.
Locate your business same interests online and email the CEO and discuss with them how you would like to share and expand your knowledge of your business with them. You will be surprise that some will email you back with an interest in directly speaking with you.
Tip: You may try Google Keyword search in this area by typing in your business keyword and bringing up sites in your category. Google.com Contact the CEO of these companies by searching their sites under Contact US.
Breaking the Language and Money Barrier
Language barrier is not your first concern when selling global. Before you can start marketing to other countries, it is important to learn about export policies, taxes, price structures, currency exchanges, etc. Your product may or may not be relevant in another country. Are there trade agreements for other countries? If so, which ones? Do your homework and find the answers to these and other questions. To learn about national export policies, financing, and seminars/counseling available to help you get started, check out: Small Business Administration (SBA) web site SBA
When your Web site audience is the whole world try to offer translating options.
How do you make your site accessible to other countries wishing to purchase from you:
Supply them with means or links of sending you funds by credit cards or western union. Western Union link: http://www.westernunion.com/
Tip: Get a free Money Translator at XE.com http://www.xe.com/ to apply to your check out service. http://www.xe.com/faq.htm#linking You may also want to apply a language translator to your site. AltaVista has free link here: http://babelfish.altavista.com/ and you may Use the Google Interface in Your Language. Pick up code
here:
http://www.google.com/language_tools or Bring free translation capability to your site With AltaVista Babel Fish, your users can translate passages of text or entire Web pages among nine languages, or they can quickly translate your page into their language of choice. http://www.altavista.com/help/free/free_searchbox_transl
Importance of stopping by discussion boards:
Not only do other business read your business information in your signature – you also have a chance to network with others.
Learn More About Your Global Market
Market Your Home Page
Consider your home page prime real estate. Apply your title and main keywords to the top of your page. Avoid applying affiliates to your site since they take up wasted space and distract your buyer from buying from you. Why make 3 cents for their ad when your business is relying on your service or products? Visitors get bored fast so you want to add your sales pitch and links to your shopping cart at the top part of your home page.
Business Cards Importance
Hand out business card with your contact information and web address to anyone you can think of. Yes, even your family or neighbors. I heard of people signing huge business contracts because the family member or neighbor gave the card to the contacts. You may also think about inserting the cards in your pay out bills. After all why waste a stamp? Office workers do open the mail. There are online sites that offer free business cards. Shipping fee may apply. Here is a site and link that you can design your business cards online. The cards are free and about 6.00 usd for shipping fee. Vista Print
Linking to other web sites
Exchange text links with other sites. Remember to add your keywords in your link. By adding your keywords search engines might rank your site higher. Link exchanging also shows the importance of your site to search engines. Search engine read this as: Hey this site is great everyone has the link on his or her site!
Submitting your site to search engines and directories
It is suggested to update and submit your site monthly to major search engines.
 Take the time to use this marketing site. Read the information, meet others on the business community message boards, and begin to enjoy your business.
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